*Brand name has been changed due to NDA.
The brand The Finer Things has been considered a trusted manufacturer of high-precision sheet metal components.
Expanding its line of business with a motive of serving the industry on a larger scale, The Finer Things took a new and dramatic direction in 2011 by transforming its manufacturing domain to include modular furniture for residential and commercial purposes.
After successfully expanding its business line, The Finer Things decided to take a step further and undergo a comprehensive website redesign.
The primary goal of this redesign was to enhance user experience by offering a wide range of new and improved services.
The Finer Things aimed to provide its customers with an even more diverse and comprehensive set of features and functionalities, ensuring that their needs and expectations were met effectively.
By incorporating these additional services into its website, The Finer Things aimed to solidify its position as a leading provider in the industry and further establish itself as a go-to destination for all its customers' needs.
In order to effectively broaden their audience, The Finer Things decided to prioritize the development of a mobile-first responsive website.
This strategic decision aimed to ensure that their website would seamlessly adapt to different screen sizes and devices, providing an optimal user experience for all visitors.
By embracing a mobile-first approach, the brand recognized the importance of catering to the growing number of users accessing the internet through their smartphones and tablets.
This forward-thinking approach not only demonstrated commitment to staying ahead of technological trends but also reflected their dedication to meeting the evolving needs and preferences of their target audience.
Screenshot showing Lo-fi Wireframes for website
Screenshot showing Lo-fi Wireframes for mobile