In a highly competitive dating app landscape, our objective was audacious yet clear: reshape the dating experience by placing matchmaking in the hands of designated matchmakers.

The vision was to create a community-driven platform that fostered meaningful relationships, setting us apart in the crowded market.

Role and Responsibilities:

As a UX designer, my responsibilities extended beyond just updating the app. I played a crucial role in conducting a competitive analysis, engaging stakeholders, and contributing to the overall ideation process. Let's delve into the key aspects of the project.

Background:

The dating app landscape has witnessed significant growth, but many platforms lack a personalized touch. Research indicated a need for a more tailored and community-focused approach to online dating. Users expressed feeling lost in the sea of profiles and desired a more human touch in the matchmaking process.

Objectives:

1. Revolutionize User Experience:
   • Redefine how users engage with dating apps, emphasizing quality over quantity.
   • Establish a sense of community and personal connection within the app.
2. Foster Meaningful Connections:
   • Encourage genuine connections based on shared interests and values.
   • Minimize the superficial nature of traditional dating apps.
3. Introduce a Sustainable Revenue Model:
   • Explore innovative monetization strategies benefiting both users and the platform.
   • Ensure the financial viability of the app for long-term success.

Research and Ideation:

To kick off the project, I engaged in discussions with stakeholders to understand their vision, expectations, and the eventual desired service look. These conversations were instrumental in shaping the design direction.